In Xiaoyao Village, Li Gezhuang Town, Shandong, the original hat -making supplementary material sales commercial street, about 3 kilometers long, realized that "it can solve all supply chain supporting facilities without the town", and also allows the local cap industry to have low cost, high quality, high quality, high -quality quality, high quality, high quality The advantage of the short work period moves towards the tens of billions of levels.

In Jiaozhou, Shandong, there is such a small town: 120,000 people in the town, 30%engaged in industries related to hats, and one -third of the global baseball caps are from here.

From the birth of the first hat -making company in 1985 to now, it has more than 600 full -chain companies. "" 

Can't get out of the town to solve all supply and demand in the industry ", with an annual output of more than 500 million hats and an annual output value of 4 billion yuan.

How does the inconspicuous seaside town seize market opportunities and become the "hometown of hats" in the industry? The reporter came here a few days ago to find the secret behind the "hat kingdom".

Cultivated a group of hats "experts"

Walking on the streets and alleys in Li Gezhuang Town, you will find that the "hat elements" here are very prominent. Whether it is a shop or a corporate factory, it is closely related to the hat. As the birthplace of the hat industry of Li Gezhuang Town, Xiaoyao Village can see the signboard of hat -making companies everywhere.

"Li Gezhuang Town has a population of 120,000, and residents from the age of 20 to 70 can solve employment problems here. Villagers can enter 10,000 yuan a month without leaving home." Reporter, the origin of the hat making of Li Gezhuang Town dates back to 1985.

At that time, the first joint venture of Li Gezhuang Town, Qingdao Feilong Golden Crown Hat Factory, was established. This is also the first truly hat -making company in Li Gezhuang Town. In just three years, the company has more than 1,000 employees and produces more than 18 million hats annually. In 1996, St. Dragon Hat Factory, a wholly -owned enterprise of Hong Kong merchants, was established with more than 5,000 employees. The development of the local hat industry has begun to take shape.

"At that time, the two companies drove more than 200 individual households in the surrounding area. Many foreign merchants came to Li Gezhuang Town to invest." Zheng Jian said that the two companies successively trained a number of hats "experts". The "self -standing portal" has also achieved explosive growth.

Related data shows that Li Gezhuang Town currently has more than 620 sports cap production and supporting industries, 82 sports cap production enterprises above designated size, 500 million yuan in mid -to -high -end sports caps and casual caps in the annual output. Essence

With the continuous growth of the cap industry, fabric vendors and equipment manufacturers in Shanghai, Zhejiang and other places have come here to open a new plant. Many local villagers have also joined the fields of accessories and downstream processing. The procurement of the original auxiliary materials, product design, and processing manufacture in the entire industry chain.

The reporter learned that in Xiaoyao Village, about 3 kilometers long, the original capsule -raw auxiliary materials sales commercial street, merchants from all over the country operate hundreds of categories of shops, and realize that "it can solve all supply chain supporting facilities without the town", " This also gives the local cap industry has the advantages of low cost, high quality, and short -term work.

After 2008, Li Gezhuang Town focused on the key industry as a leading industry. In 2009, the China Light Industry Federation and the China Ethnic Minority Products Association jointly awarded the title of "Township of Chinese Hats" in Li Gezhuang Town. The "Six Sports Hats" light industry standards have been approved and implemented, which has become a guidance of production standards for the entire industry.

From industrialization to intelligence A baseball cap, the production process is not complicated. Why should Li Gezhuang take the "first challenge" in the industry?

Zhou Jia, the person in charge of Qingdao Yiguan Bin Ran Make Co., Ltd., told reporters that there are more than 30 processes from slices from fabric slices to packaging. With strict norms, the errors of many craftsmanship must be controlled within millimeters.

"The hat -shaped design of the baseball cap and the brim stitching are very tested. In Li Gezhuang Town, the mature players are local villagers with many years of production experience. They can design and produce customers based on the documents. Satisfactory products, and seemingly simple brim stitching also requires experienced workers to complete. "Zhou Jia said.

Guo Mingfei, the person in charge of Qingdao Feiteng Hat Co., Ltd., joined the cap industry in 2008, and the owner of the company attacked the mid -to -high -end market. In his opinion, the industrial advantages of Li Gezhuang Town are mainly derived from high -quality raw materials, skilled processing technology and mature industrial chain. Essence

With the rapid expansion of the market, the disadvantages of this industrial model have gradually emerged.

"At present, town companies are still mainly family management, and workers are generally older." Zheng Jian said that in recent years, more and more local companies have begun to explore automated transformation, but many companies still have difficulty in achieving funding problems to achieve realization of funding problems. Essence

In this regard, the local hat -making industry will lead the establishment of a 2,000 square meter intelligent sharing factories. Enterprises can realize "agency processing" through shared factories according to their own needs.

The reporter learned that at present, the shared factories are already equipped with more than 130 smart devices, which can complete 80%of the manufacturing brim and hat belt. The overall efficiency has increased by 4 times, and the cost is reduced by 30%. More than 200 companies have enjoyed the shared factory. dividend.

"Sharing factories not only improve the production efficiency and product quality of small enterprises, avoid waste of resources, but also make leading companies more 'earnings'." Zheng Jian said.

The hat -making enterprise broaden the thinking

During the interview, Guo Mingfei told reporters about such an experience.

In the early days of the establishment of an enterprise, in order to quickly open the overseas market, Guo Mingfei came to the United States to visit the major brands to sell its own products every day. This time is half a year. Although the sales channels have been widened, the title of "processing" has always troubled Guo Mingfei.

Zheng Jian admits that although Li Gezhuang Town has more than 30 years of hats, he has never had his own brand. At present, they are working towards this goal.

In 2017, Qingdao Qianfeng International Hat Art Co., Ltd. created the brand Doodays and opened a platform flagship store. The style includes more than ten types of sports caps and casual caps, with a monthly sales of more than 20,000 tops. Since then, through the platforms such as Douyin and Kuaishou, Doodays has seized more market share with the live broadcast of 8 hours a day, selling millions of hats in half a year.

As a leading local hat -making enterprise, Qianfeng Hat Art uses the "intelligent cap" system to quickly model the "intelligent hat" system to create a custom brand TOPCUL, which meets the personalized pursuit of high -end users. The monthly orders can exceed 10,000 pieces.

The successful operation of the intelligent shared factory has also broaden Li Gezhuang Town to broaden their ideas.

Today, they have begun to build an 8,000 square meter smart material warehouse, hoping to solve the pain points of the raw materials of corporate materials.

"In the past, they were all purchased in batches. After the wisdom material warehouse was tailored, even if only a hat was made, they could buy raw materials at the lowest price." Zheng Jian said.

In addition, the local area has also planned to build a 2 -square -kilometer hat decoration industrial park and create a 15,000 -square -meter Qingdao Shanghe Cross -border E -commerce Industrial Park. , E -commerce operations, product release, overseas promotion, inspection and certification, warehousing and logistics and other comprehensive services, the "hometown of hats" is moving towards the "Model Making City" of 10 billion.